What is Tik Tok and why should you include it in your marketing strategy?
Younger users have discovered a new means of communicating with our brand’s target markets. For a while now we have been saying how the future (and present) of social media communication lies in video. This new tool is skyrocketing among the youth bringing us infinite possibilities of fully exploiting video
How do you know if you need a new website?
Your website is the digital face of your business. Most customers will visit your website credibility before making a purchase, probably before even a first direct contact. Most of these initial visits are just to check out your credibility see if they like your vibe or following a link. Your
The cookie has crumbled: the imminent death of 3rd party cookies
In our increasingly privacy-first world it’s no real surprise that Google will cease third-party cookies in Chrome by the end of 2021. Third-party cookies have long been seen as conflicting with user privacy. New regulations such as Europe’s GDPR and the California Consumer Privacy Act (CCPA) require a lot greater control
Importance of negative keywords
What is a negative keyword? Negative keywords are used to tell Google Ads which search terms are not relevant. You can prevent your ad from showing for audiences you know won’t be interested. Negative keywords allow you to establish search terms for which you do NOT want your ads to be
Instagram Influencer Marketing
People trust people. A staggering 72% of Instagram users report having made a fashion, beauty or style-related purchases after seeing something on Instagram. With figures like this it’s hardly a surprise that Instagram influencer marketing has rapidly grown to be a multi $billion industry. It also has the added benefit
Nueva función de instagram para ayudar a los negocios durante el Covid-19
Ahora más que nunca nos damos cuenta que reinventarse es necesario. Todas las marcas, desde las más grandes hasta las más pequeñas, están trabajando duro para seguir trabajando de la forma que sea. Una de las opciones más fáciles para ellos es a través del marketing digital. Pero vemos que
El comercio electrónico como vacuna contra el coronavirus
El Covid-19 no solo está dejando a su paso una crisis sanitaria inédita, sino también el preámbulo de una crisis económica que podría durar meses e incluso años, según claman algunos expertos. En este contexto de recesión e incertidumbre, la actividad comercial se está reinventando sobre la marcha y las