Andorra Health Destination
Andorra Health Destination, an initiative supported by Andorra Business, aimed to position the country as a recognised health and wellness destination. The challenge was significant: bring coherence to a diverse network of member companies, build a strong digital identity, and create a platform capable of presenting Andorra’s health offer to international visitors—despite limited advertising resources and constraints on large-scale content production.
PLAN OF ACTION
Jungle developed a complete brand strategy that defined how the destination should communicate its value: a premium, nature-driven health experience built on the expertise of its partners. We designed and developed a new website with structured content architecture for treatments and member companies, integrated a full booking system, and created social media content focused on showcasing partner services. The project also included digital consultancy, performance-oriented recommendations, and paid campaigns across social media and Google to strengthen visibility and traffic.
EVERLASTING RESULTS
The new digital identity elevated the perception of Andorra Health Destination and provided the sector with a clear, professional platform to present its health and wellness offering. The website increased traffic and made it easier for visitors to explore treatments, connect with member companies, and book experiences. Social media content improved awareness of the destination, while the booking system and strategic consultancy supported the initiative’s long-term growth. The project set the foundations for Andorra’s positioning in the competitive health-tourism landscape.
SERVICES
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