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Digital Marketing Tips

What is a negative keyword? Negative keywords are used to tell Google Ads which search terms are not relevant. You can prevent your ad from showing for audiences you know won’t be interested. Negative keywords allow you to establish search terms for which you do NOT want your ads to be

Retargeting campaign: Why? A retargeting campaign is a great way to re-engage with people who have previously interacted with your brand but for one reason or another slipped away. We’ve all done it - found a really cool website then been distracted by the “real” world off-line and forgotten all about

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