You have just seconds to convince a user visiting your Instagram profile that they are in the right place and it’s your brand that will deliver exactly what they’re looking for.  At a first glance your potential new follower will

Younger users have discovered a new means of communicating with our brand’s target markets. For a while now we have been saying how the future (and present) of social media communication lies in video. This new tool is skyrocketing among

Your website is the digital face of your business. Most customers will visit your website credibility before making a purchase, probably before even a first direct contact. Most of these initial visits are just to check out your credibility see

In our increasingly privacy-first world it’s no real surprise that Google will cease third-party cookies in Chrome by the end of 2021. Third-party cookies have long been seen as conflicting with user privacy. New regulations such as Europe’s GDPR and the

What is a negative keyword? Negative keywords are used to tell Google Ads which search terms are not relevant. You can prevent your ad from showing for audiences you know won’t be interested. Negative keywords allow you to establish search terms

People trust people. A staggering 72% of Instagram users report having made a fashion, beauty or style-related purchases after seeing something on Instagram. With figures like this it’s hardly a surprise that Instagram influencer marketing has rapidly grown to be

Ahora más que nunca nos damos cuenta que reinventarse es necesario. Todas las marcas, desde las más grandes hasta las más pequeñas, están trabajando duro para seguir trabajando de la forma que sea. Una de las opciones más fáciles para

El Covid-19 no solo está dejando a su paso una crisis sanitaria inédita, sino también el preámbulo de una crisis económica que podría durar meses e incluso años, según claman algunos expertos. En este contexto de recesión e incertidumbre, la