Mindfulness Matters
Yolanda Caral
Mindfulness Matters is dedicated to improving people’s lives through mindfulness, helping individuals bring full attention and presence to each moment. Despite having recently launched its website, the brand was not achieving the visibility or traffic it needed. They came to Jungle Communications with a clear goal: understand why their site wasn’t performing and define a strategic path to strengthen their online positioning.
PLAN OF ACTION
We began with an in-depth SEO and UX audit of the website: information architecture, content structure, keywords, navigation and sector landscape. From there, we identified key opportunities for improvement in both search visibility and usability.
Based on this analysis, we delivered a tailored SEO strategy focused on organic growth: restructuring pages to better reflect their services, refining messaging for both users and search engines, and defining priority keywords and content lines. Along the way, we also detected several usability issues that were discussed with the client, providing clear recommendations to improve clarity, navigation and overall user experience.
EVERLASTING RESULTS
Mindfulness Matters now has a clear, actionable roadmap to improve its organic positioning. With a more strategic structure, defined keyword focus and concrete UX recommendations, the brand is better equipped to attract qualified traffic and turn its website into a more effective channel for reaching people seeking mindfulness support.
SERVICES
01
SEO
* SEO audit & analysis* SEO strategy & consulting
* UX and content structure recommendations