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July 2020

What is a negative keyword? Negative keywords are used to tell Google Ads which search terms are not relevant. You can prevent your ad from showing for audiences you know won’t be interested. Negative keywords allow you to establish search terms for which you do NOT want your ads to be

People trust people. A staggering 72% of Instagram users report having made a fashion, beauty or style-related purchases after seeing something on Instagram. With figures like this it’s hardly a surprise that Instagram influencer marketing has rapidly grown to be a multi $billion industry. It also has the added benefit