Camping Enmar
Camping Enmar is much more than a holiday destination. With decades of history and a deeply loyal community of guests who return year after year, the camping already enjoyed strong affection and recognition from its audience. The challenge was not to reinvent the brand, but to translate that emotional connection into a stronger, more immersive digital presence on social media.
Jungle Communications joined the project with a clear goal: to elevate their social media presence while remaining faithful to the essence, warmth and authenticity that make Camping Enmar so special.
PLAN OF ACTION
We developed a social media strategy centred on emotion, experience and storytelling, supported by professional photography and videography. Our work focused on capturing the true life of the camping: its hidden corners, everyday moments, the people behind the project and the unique atmosphere that guests feel when they stay there.
Through immersive visual content and playful videography — including the presence of Coco, the camping’s beloved mascot — we brought the Camping Enmar experience into the digital space. Instagram became a window into the sensations of summer, relaxation and community, allowing users to feel the camping before even arriving.
EVERLASTING RESULTS
The result was a more sensory and engaging social media presence that reinforced the emotional bond with the existing community while attracting new audiences. Camping Enmar’s digital channels now reflect the same warmth, joy and authenticity that guests experience on-site, strengthening brand connection and positioning the camping as a place that is not only visited, but lived.
SERVICES
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Digital communication
* Social Media Strategy & Content Direction* Professional Photography & Videography
* Immersive Visual Storytelling
* Instagram Content Creation & Planning
* Brand Experience Translation to Digital
* Community-Focused Social Media Approach