Cellab
Cellab, Andorra’s first biotech company and a leader in regenerative medicine, needed to reach an extremely specific audience: pregnant women considering umbilical cord stem cell preservation. Their previous digital presence did not support this goal—an outdated website, lack of lead-focused structure, and no effective way to identify or segment the right audience. With a service that can only be purchased during a narrow life stage, the challenge was to attract, qualify, and convert future parents at exactly the right moment.
PLAN OF ACTION
Jungle created a new website from the ground up, designed to convey Cellab’s scientific credibility, medical expertise, and the robustness of their laboratory facilities. The site was built as a clean, clear and trustworthy lead-generation platform.
To reach the right audience, we developed a full funnel acquisition strategy on Meta Ads, combining behavioural segmentation, interest-based signals and content designed specifically for pregnant women and families expecting a baby. Through interaction-based autosegmentation, we identified users actively engaging with pregnancy-related content and moved them through remarketing sequences to drive qualified conversions. The strategy covered audience discovery, qualification, and conversion—ensuring every euro invested reached users truly relevant to Cellab.”
EVERLASTING RESULTS
The new digital presence strengthened Cellab’s credibility and made the brand accessible and trustworthy for future parents. Meta campaigns generated a high volume of qualified leads, thanks to precise segmentation and remarketing structures built around real behavioural signals. The enhanced website improved perception of professionalism and played a crucial role in converting interested users into potential clients. The project delivered a consistent, high-performing acquisition system for one of the most niche audiences in the healthcare sector.
SERVICES
01
Digital communication
* Website design & development* Social media advertising (Meta Ads)
* Google Ads campaigns