Creand | Teens
For the launch of Teens Creand, Creand introduced a new card designed specifically for adolescents. The challenge went far beyond communicating a banking product: it required speaking directly to teenagers, in their own environment, with their own codes and language — without relying on traditional corporate banking narratives.
Jungle Communications approached the project with a clear principle: real teenagers, real situations. The campaign needed to feel authentic, relatable and relevant, reflecting how young people experience money, independence and responsibility in their everyday lives.
PLAN OF ACTION
We developed a social-media-first campaign fully built around teenagers as the true protagonists. All videography featured real adolescent actors, portraying everyday situations where having a card represents autonomy, decision-making and small steps towards independence.
The content was produced and written in Catalan, adapting tone, rhythm and humour to how teenagers naturally communicate on platforms like Instagram, TikTok and YouTube Shorts. Jungle deliberately moved away from corporate banking language, shaping a narrative that balances product visibility with financial education — showing how learning to manage money early contributes to healthier financial habits for life.
EVERLASTING RESULTS
The campaign positioned Teens Creand as a tool for independence, not just a financial product. By adapting fully to the adolescent audience and placing them at the centre of the story, Creand connected with a new generation in a credible and human way, while reinforcing its role as a bank committed to education, trust and long-term financial well-being.
SERVICES
01
Digital communication
* Social Media Campaign Concept & Strategy* Teen-Centric Communication Strategy
* Video Campaign Production (Real Teenagers, Real Situations)
* Short-Form Video Content for Social Platforms
* Creative Direction & Storytelling
* Financial Education Content Approach