Durance España
Yolanda Caral
Durance, an iconic and highly successful French brand, set out to enter the Spanish market with a strong and competitive presence. However, its digital footprint in Spain was minimal: low visibility, fragmented campaigns, and an investment that was not generating meaningful traction. The challenge was to introduce the brand into a new and highly competitive market by building a performance-driven acquisition system capable of generating both awareness and sales from day one.
PLAN OF ACTION
Jungle developed a fully integrated performance strategy across Google Ads, Google Shopping and Meta Ads to establish Durance in Spain. We rebuilt and optimized the entire product feed for Google Shopping—improving categories, attributes, variants and custom labels—to ensure a stronger, more competitive presence in the shopping ecosystem.
We launched advanced, segmented campaigns by product family (perfumes, candles, home fragrances, collections), combining search, shopping, display and video formats to capture active demand and expand into new qualified audiences. Dynamic remarketing, behaviour-based segmentation flows and continuous creative and bidding testing were activated to maximise CTR, CPC efficiency and conversion rates.
The strategy was supported by ongoing analysis, daily optimisation and strategic consulting to ensure data-driven decisions and sustainable growth.
EVERLASTING RESULTS
Durance successfully established a solid and scalable digital presence in Spain. Google Shopping became a key revenue driver, campaigns began capturing real purchase intent and performance improved consistently. The brand gained visibility, coherence and a competitive position in a market where it previously lacked meaningful digital presence.
SERVICES
01
Communication
* Performance marketing* Google Shopping
* Google Ads (Search / Display / Video)
* Meta Ads
* Product feed optimisation
* Strategic acquisition consulting