Emar Hotels
Yolanda Caral
EMAR Hotels, with properties across Ibiza and Formentera, needed to urgently increase direct bookings and reduce their heavy reliance on OTAs. Their digital presence was minimal: almost no activity on Instagram, very limited visibility, and a website generating few direct sales. To grow sustainably, the brand needed a strong acquisition system capable of driving direct demand and turning their own website into a key revenue channel.
PLAN OF ACTION
Jungle designed a full-scale performance strategy built around advanced Google Ads architecture, separating campaigns by property type—hotels, hostels, and apartments—to capture high-intent searches more efficiently. The system included search, display and video campaigns, alongside remarketing flows designed to re-engage users who interacted with EMAR Hotels via Google or social content.
Our approach followed traveller behaviour closely: seasonality, intent signals, booking windows and geographical hotspots. In parallel, we produced videography and social content to elevate brand perception and increase qualified traffic at the top of the funnel.
Every optimisation, every decision and every creative test focused on one core goal: boost direct bookings and reduce OTA dependency.
EVERLASTING RESULTS
The results were exceptional. In 2024, Jungle’s strategy delivered:
- 23,236 qualified clicks
- €862,671.96 in direct booking revenue
- A total ROAS of €95.36 for every €1 invested
- Over €1M in yearly impact when considering complementary channels
- A dramatic increase in direct reservations vs. OTAs
EMAR Hotels transformed its acquisition model, establishing a profitable, scalable and data-driven system that positioned the brand with far greater independence and market strength.
SERVICES
01
Communication
* Google Ads (Search / Display / Video)* Remarketing strategies
* Segmentation by property type
* Videography & social content
* Performance consulting