Grupo Estético
Yolanda Caral
Grupo Estético is a company dedicated to the sale and technical service of trusted aesthetic equipment for professionals. When he arrived at Jungle Communications, the company had an outdated website that was having trouble generating leads, so our task was to create a new, more aesthetically pleasing, and functional website.
PLAN OF ACTION
As soon as we started working with Grupo Estético, the first thing we did was an audit of the website, through which we found the aspects that worked the worst and that, therefore, we had to address. The objective was to find out why users left the web without purchasing and modify the structure to make the page adapt to the preferences and purchase criteria of customers.
Thus, we created a web structure with a new organisation of the categories and new types of products based on a previous study of keywords, search terms, and the characteristics of the sector.
EVERLASTING RESULTS
Finally, Jungle Communications developed a much more aesthetic and efficient website focused on obtaining leads. One of the main values of this project. In addition to improving the positioning of the brand in search engines, it provides the website with a structure that would enhance the technical characteristics of the product while being simple and usable at the same time.
SERVICES
01
Communication
Corporate webWeb design and development
Content marketing for web positioning
Translation of content
Brand concept development
Study of trends and audit of sector websites
Creation of a usable and responsive web page on desktop
Design strategy to maximise conversions