Jimmy Mambo Parasailing
Jimmy Mambo Parasailing
Jimmy Mambo Parasailing is an Ibiza-based company dedicated to parasailing — a water activity in which one or more people attached to a parachute are towed by a speedboat. As the business was a pioneer on the island, the owner had never considered creating a website. However, when competitors with less experience began gaining ground, he decided to go digital and entrusted the job to Jungle Communications. Through our consultancy service, we recommended implementing an online booking system — essential since the audience was mostly international and needed to reserve in advance. Thus the digital brand “Jimmy Mambo Parasailing” was born; today it is one of Ibiza’s most important daytime-leisure activities.
PLAN OF ACTION
After carrying out a thorough analysis of Jimmy Mambo’s situation and digital potential, we initiated the project with one clear priority: to build a digital presence that reflected the reputation and prestige the company had already earned on the island. To achieve this, we created website content designed to optimise usability while showcasing the parasailing experience in an appealing way. We then developed a corporate guideline manual to ensure consistency across all communication channels, followed by the design of a new logo and a comprehensive branding strategy to support a strong digital launch.
Once the branding foundation was established, we reinforced the project through content marketing, SEO improvements and content translation to reach the company’s international target audience. All these actions resulted in a solid and prestigious digital brand supported by a functional, well-positioned website.
EVERLASTING RESULTS
The digital strategy for Jimmy Mambo Parasailing delivered excellent outcomes. In the following season, bookings increased significantly — reaching full capacity during 70% of the period.
The website achieved top rankings in search engines within its sector, and the brand’s prestige and visibility on Ibiza grew substantially.
In addition, by leveraging tools like Google My Business, the company enhanced its online presence and reputation thanks to user reviews. The project was — by all measures — a very satisfactory experience.
SERVICES
01
Comunicación digital
* Creation of corporate brand manual* Web design and development
* Content marketing for web positioning
* Content translation
* Brand-concept development
* Logo design and branding strategy