Mediterranean Guitar Festival
The Mediterranean Guitar Festival had a strong artistic offering but a weak digital presence. Their social channels were limited to static posters and announcements that neither conveyed the emotional richness of the concerts nor generated engagement or ticket sales. They needed a complete transformation — a communication strategy capable of capturing the atmosphere, the virtuosity of the artists and the magic of the venues, while driving real conversions. The challenge was clear: turn a passive social feed into a dynamic, compelling and performance-driven marketing ecosystem.
PLAN OF ACTION
We rebuilt the festival’s entire social media strategy from the ground up. Jungle designed a full funnel approach — awareness, interest and conversion — supported by a powerful shift to videographic storytelling. Using both the material provided by the musicians and new footage produced by our videography team, we created high-impact pieces showcasing concerts, venues, emotion and artistry.
This content became the foundation for their organic presence and for large-scale Meta acquisition campaigns designed to sell tickets. We developed the communication tone, narrative, copywriting and visual identity for social platforms, replacing generic posters with cinematic stories that reflected the festival’s musical value and cultural relevance. Ads, content and strategy worked together to deliver a completely renewed digital identity.
EVERLASTING RESULTS
The Mediterranean Guitar Festival now communicates with clarity, emotion and impact. Their social media channels shifted from low-performance poster posting to a videographic ecosystem that engages audiences and drives ticket purchases. The Meta campaigns generated strong conversions, while organic content improved reach, engagement and brand perception.
Today, the festival stands out not only for its world-class music but for a digital presence that finally matches its artistic excellence.
SERVICES
01
Comunicación digital
* Social media strategy & full marketing funnel* Videography and audiovisual content creation
* Copywriting & digital storytelling
* Meta acquisition campaigns (performance ads)
* Social media management & optimisation