Motos Balart
Motos Balart is one of the most established official motorcycle dealers in Catalonia, with over 70 years of history and a strong technical reputation across brands such as Vespa, Piaggio, Aprilia and Moto Guzzi.
Despite its leadership in the sector, the company did not have a dedicated marketing department capable of coordinating all digital touchpoints with the consistency, strategy and pace required by a modern brand.
The challenge was not visibility alone, but structure: aligning brand, content, media and sales into a single, well-managed digital ecosystem that truly reflected the value of the people, experience and technical excellence behind Motos Balart.
PLAN OF ACTION
Jungle Communications assumed full responsibility for the project’s digital management, operating as an integrated marketing department.
We led the ongoing maintenance and optimisation of the website, while activating and restructuring social media around a clear digital strategy focused on storytelling and brand truth. Through immersive video content, interviews and behind-the-scenes narratives, we placed the spotlight on the team, the spaces and the know-how that differentiate Motos Balart from any other dealership.
In parallel, we managed all paid media activity across Social Ads and Google Ads, designing high-performance conversion campaigns that adapt continuously to the different brands and promotions within the group. To close the loop, we also structured the digital sales process by training and supporting an internal lead manager, ensuring every opportunity generated online was properly handled and converted.
EVERLASTING RESULTS
Motos Balart now operates with a coherent, professional and scalable digital ecosystem. The brand communicates with clarity and authenticity, reinforcing its leadership through people-led storytelling and emotionally engaging video content.
Digital campaigns generate a steady flow of high-quality leads, supported by an optimised commercial process that connects marketing investment directly to business results. What was once a fragmented digital presence has become a solid, strategic engine for growth — aligned with the legacy, ambition and technical authority of one of Spain’s leading motorcycle dealers.
SERVICES
01
Digital communication
* Digital strategy & project leadership* Website maintenance & optimisation
* Social media management & brand storytelling
* Video content production
* Social & Google Ads management
* Conversion and lead generation systems
* Digital sales process training``