Natural Optics
Yolanda Caral
Natural Optics is a company that has dozens of optical centres in Spain under different brands. Jungle Communications’ job in this project is to manage the social networks of the different brands that make up the group, executing annual and quarterly campaigns designed by the company.
PLAN OF ACTION
For this project, Jungle Communications works around different brand concepts to establish a differentiated tone for each of them based on their corporate identities. Thus, our task as an agency is to structure the contents, propose them, and execute them so that the company achieves its commercial and brand objectives.
In this regard, for communication to be carried out in the most efficient way possible, there must be perfect coordination between the company and the agency. Because only by understanding the nature of the agency and the sector can content be proposed following those principles.
EVERLASTING RESULTS
As a result of Jungle Communications’ work managing Natural Optics’ social networks, the company managed to grow its community, reaching very positive interaction figures. On the other hand, the campaigns were successful, the number of reviews increased, and brand positioning improved.
SERVICES
01
Communication
Social media management and strategySocial media campaigns
Conversion optimization