Sa Rissaga
Yolanda Caral
Sa Rissaga is a local jewellery and accessories brand based in Menorca, deeply connected to its surroundings and community. After the success of its first store — already a Jungle Communications client — the brand took the next step by opening a second location right next to the original one.
The objective was to support this new opening by strengthening Sa Rissaga’s digital presence, especially on Instagram, and to position the brand as a source of inspiration within the local fashion and accessories scene.
PLAN OF ACTION
We developed an Instagram-focused strategy built around aspirational content, visual coherence and local collaborations. Through partnerships with Menorca-based content creators, we generated fashion and lifestyle content that reflected the brand’s essence, its products and its connection to the island.
In parallel, we worked on the brand’s visual ecosystem beyond social media, providing graphic design support for stationery and flyers, as well as setting up and optimising the Google Business profile to reinforce local visibility. All actions were aligned to ensure a consistent brand image across physical and digital touchpoints.
EVERLASTING RESULTS
The project helped consolidate Sa Rissaga’s presence as a local lifestyle brand, increasing visibility for the new store and strengthening its connection with the local audience. Instagram became a more curated, inspirational and recognisable space, while the supporting offline and local digital assets contributed to a more professional and cohesive brand experience.
SERVICES
01
Digital communication
* Instagram Strategy & Content Direction* Influencer & Local Creator Collaborations
* Aspirational Lifestyle Content Creation
* Creative Direction & Visual Feed Curation
* Graphic Design (Stationery & Flyers)
* Google Business Profile Setup & Optimisation
* Local Brand Visibility Strategy