Saffy
Yolanda Caral
Saffy is a company that helps women develop their business ideas. When he contacted Jungle Communications, he asked for a global consultancy to study the search trends for the services he wanted to offer, which led to in-depth research and analysis work that helped improve the brand’s image and its impact on the market sector.
PLAN OF ACTION
The first step of the project was, naturally, to carry out an exhaustive study of the international trends within the services that Saffy offers to the public. This allowed us to know the target audience of the brand and its behavior within the market, something key to defining a strategy to follow that was effective and allowed us to achieve the objectives set.
Subsequently, we analysed the types of websites and the corporate colours that work best within their sector, which helped us begin drawing the web design that best suited Saffy’s characteristics. All this work was done jointly with the client, since there is no better way to get to know a brand and develop a precise and effective strategy than by dealing directly with the people behind it.
EVERLASTING RESULTS
Working with Saffy resulted in a responsive and usable website with the integration of a member platform. Ad campaigns were carried out in different countries, achieving very positive conversion figures. These campaigns were adapted weekly to introduce new creative concepts and boost communication.
On the other hand, SEO optimization was done by theme on the web, which allowed Saffy to be placed on page 2 of Google just two weeks after the web was published.
SERVICES
01
Communication
Corporate webWeb design and development
Content marketing for web positioning
Content Translation
Brand concept development
Study of trends and audit of sector websites
Creation of a usable web page in deskop and responsive
Layout strategy to maximise conversions