INSIGHT

Shenanigans is an Irish pub located in Barcelona. When Jungle Communications took on this client their website was outdated and not user friendly. It was paramount to find a modern design that not only showed the clients their brand and services, but also did this in a simple, attractive and visual way.

PLAN OF ACTION

The communication strategy established for Shenanigans Irish Pub needed to be more integral than other projects, as in this case, the aim wasn’t only to portray the corporate image of a brand through a website, but also, through social media. To familiarise ourselves with the brand and how they fit in the market we conducted an in depth study of the business and its environment which helped us draw up a communication plan. Once set, we designed and developed a website that was tailored for the business’ characteristics though an aesthetic and functional structure, alongside content that would best portray the values and essence of the brand.

Simultaneously, we conducted a key word analysis that helped to optimise the project in terms of SEO, which allowed Shenanigans Irish Pub to obtain a good positioning in search engine results. Profiles on social media were then created, adapted to the communication strategy designed for the website and the content we wanted to share, thus achieving a complete brand development.

EVERLASTING RESULTS

Jungle Communications’ work allowed Shenanigans Irish Pub’s website traffic to increase by 70%. Due to the development of a new website, substantial SEO optimisation and communications through the new social media profiles, the brand consolidated itself as a key venue. Shenanigans Irish Pub appeared frequently in the press, on blogs and social media accounts of influencers.