Sportlast
Sportlast is the main brand of sports compression products in Spain. It was the first to produce this type of product and is currently at the forefront of the sector in supply and innovation. The brand contacted Jungle Communications to transfer the experience and prestige of the brand to its digital communication through social networks.
PLAN OF ACTION
The first step to achieving success in this project was to understand the magnitude of a brand that was not only the first in its sector in Spain but also had the prestige of sponsoring elite athletes who participated in the most prestigious competitions of their respective disciplines. This notoriety and impact should be reflected in the digital communication of the brand, and this was the main objective.
The first step was to develop a communication strategy that would enhance the main values of the brand. Through messages based on effort, perseverance, and the benefits of practising sports, Sportlast’s communication had to link the brand to the most positive and healthy part of the sport. Also, through brand ambassadors such as the Movistar Team and the Contador Foundation, an effort was made to transmit the quality of the brand to elite athletes and help them achieve their goals in some of the most demanding competitions in the world.
EVERLASTING RESULTS
Jungle Communications’ work with Sportlast’s social networks allowed the brand to grow and further consolidate its image within its market, where it is an absolute benchmark thanks to the incomparable quality of its products.
SERVICES
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Digital communication
WebSocial media ads
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