Tokobongo
Tokobongo is a long-established music store in Barcelona, with decades of experience and a strong reputation among musicians. However, its digital presence did not reflect that legacy.
The brand relied on a very outdated website with an old-fashioned design and poor usability, while its social media activity lacked a defined strategy and consistency. There was no clear digital ecosystem connecting the website, content, and visibility efforts, limiting both reach and engagement.
The challenge was to modernise Tokobongo’s digital channels and build a structured marketing approach that could attract, engage, and grow its community.
PLAN OF ACTION
Jungle designed a comprehensive digital transformation supported by the Kit Digital programme, combining brand visibility, performance, and engagement.
We redesigned the website with a more contemporary look and improved UX, making it easier for users to discover products, understand the store’s value, and connect with the brand.
At the same time, we defined and activated a social media strategy focused on consistent messaging, content planning, and community building. This was reinforced with SEO optimisation to increase organic visibility and influencer marketing initiatives to extend reach within the music community.
EVERLASTING RESULTS
Tokobongo now benefits from a modern, coherent, and professionally structured digital presence.
The new website and SEO foundations have improved online visibility and traffic, while the social media strategy has brought greater consistency, engagement, and brand relevance. Influencer collaborations have further amplified reach within the target audience.
Overall, Tokobongo has transitioned from a purely physical retail mindset to a connected digital ecosystem that supports long-term growth and community engagement.
SERVICES
01
Digital communication
* Website redesign and UX optimisation* Strategic copywriting and content structuring
* SEO strategy and on-site optimisation
* Social media strategy and content planning
* Influencer marketing campaigns
* Advanced digital presence implementation (Kit Digital)