Toldos y Lonas López
Toldos y Lonas López is a Madrid company with more than 40 years of experience dedicated to the manufacturing and installation of awnings, canvases, tents, pool covers, and other products related to the sun sector. The brand came to us to improve its website with SEO optimization.
PLAN OF ACTION
In this project, we had the advantage of working with a brand with more than 40 years of experience, which made Toldos y Lonas López one of the oldest companies in the sector. This would be very important when it comes to communicating brand values on the web and capturing your corporate identity from design to text. At the same time, SEO work had to be done on almost all the pages to improve the positioning of the website, which resulted in a very profound reform of the website.
After studying the brand and understanding its idiosyncrasies through meetings with the client, we developed a new design and a new structure for the web that would not only better communicate the brand values but also improve usability and give the site a greater presence. Following the definition of the company’s structure, a keyword study was conducted, and the SEO texts for each page were written based on the words that provided us with the best results.
With the pages designed and the texts written, the remaining work was to update information markers and photographs to finish the aesthetics and contents of the web. Finally, a brand blog was created, and the first entries were written and added.
EVERLASTING RESULTS
After the work was done, Toldos y Lonas López created a new website that is much more efficient in terms of design, structure, and content, communicating the value of the brand and the products and services clearly and effectively.
