Trotanza
Trotanza is an e-commerce brand specialised in equestrian products for riders and horses, built on strong values of quality, trust, and community. Despite having a functional website, the business lacked a clear acquisition strategy and a structured digital plan to drive traffic, sales, and catalogue performance.
The challenge was to turn an operational online store into a growth-focused e-commerce, activating acquisition channels, optimising the product catalogue, and empowering the internal team to manage and scale digital actions effectively.
PLAN OF ACTION
Jungle provided end-to-end digital support, starting with a full strategic review of the business, channels, and catalogue. A comprehensive digital strategy was defined, combining paid media investment (Meta and Google), SEO optimisation, and structural improvements to the website.
We actively managed advertising campaigns, built a product-focused social media catalogue, and supported the creation of clear, conversion-oriented product descriptions. At the same time, we worked closely with the internal team, offering hands-on support and training to ensure long-term autonomy, correct product filtering, and a scalable acquisition system aligned with the brand’s values.
EVERLASTING RESULTS
Trotanza moved from a passive digital presence to an actively managed e-commerce with acquisition at its core.
Thanks to campaign management and SEO actions, the website experienced clear traffic growth, reaching over 7,100 active users, with visible traffic peaks directly linked to paid media activity and optimisation work. Beyond numbers, the brand gained a structured digital ecosystem: a clearer catalogue, improved product visibility, and an internal team prepared to continue growing the business with confidence.
SERVICES
01
Digital communication
* Digital growth strategy* Paid media strategy & campaign management (Meta & Google Ads)
* SEO optimisation (on-page & structure)
* E-commerce catalogue optimisation
* Product descriptions support and optimisation
* Product filtering and navigation improvement
* Social media catalogue setup
* Internal team support and training