Fundació Crèdit Andorrà

PLAN OF ACTION

It’s important to note that when Jaime & Luke came to Jungle, it was just before launching new services at their gym, so improving communication was doubly important. The client already had a web page, but it had become somewhat obsolete in its design and did not optimise the content, so from Jungle Communications, we tried to leapfrog in quality. After doing an in-depth market study to observe successful trends, we decided to bet on a striking design that conveyed the reality of a sporty, welcoming space with the perfect environment to get fit. As the client wanted to add new services to the web, we took the opportunity to review all the content and rewrite it to make it as optimal as possible, both in terms of its impact on users and its SEO. All of this, following a very defined communication strategy, set the guidelines for a web page that was highly successful among the gym’s clients.