MyEcoSide
MyEcoSide is a brand of eco-friendly socks. They have a variety of printed socks made from organic and recycled cotton and a clear brand philosophy that is committed to improving the world of fashion from the roots. They came to us to work on the SEO of their website and generate product descriptions capable of positioning the website and also attracting interest from users. We also integrate their brand story into the web content to communicate your passion for sustainable fashion and build a good brand image from the beginning.
PLAN OF ACTION
Being a newly created project that included e-commerce, the main objective was to cause a good initial impact and get a good audience in a short time so that the business could start rolling. For this, the first step was the optimization of its web page. Through an SEO study, the keywords that should position the web was established, and the text of the pages as well as the product sheets were written. In addition, some pages were restructured to improve them aesthetically and functionally.
After the web launch, a digital marketing strategy was carried out to start communication on social networks with an appropriate tone and a story to tell. Several actions were carried out with influencers from the sustainable sector to relate the brand to its target audience and also get feedback on the products.
EVERLASTING RESULTS
MyEcoSide quickly managed to carve out a niche within its market and is currently an expanding brand, establishing itself as a sustainable business model for other brands within the world of fashion.
