Neon
Yolanda Caral
Neon Iberia Optics is a company dedicated to the sale of ski goggles. The brand contacted Jungle Communications to launch into the Andorran market, with the main objective of improving sales through its website.
PLAN OF ACTION
To enter Andorra with force, Neon needed a well-defined strategy based on branding and the promotion of its products to achieve a greater impact and increase online sales figures. To achieve this, Jungle Communications carried out a very successful Christmas and Three Kings campaign, optimising the conversion process to encourage purchases and working on branding to generate a good image within the market.
For this project, we detected that the characteristics of the brand matched perfectly with the user-generated content since it is a brand with a type of product that fits very well with the idea of “user experience.” This point gave the brand an important degree of differentiation.
EVERLASTING RESULTS
The campaigns were a complete success, and the concept of the Neon brand was conveyed to the public and enhanced through content generated by the users themselves. In addition, it was possible to increase the notoriety and differentiation of the brand within the Andorran market.
SERVICES
01
Communication
Social media management and strategySocial media campaigns
Conversion optimization