Singular Events
Fundació Crèdit Andorrà
Singular Events is an event organisation company that works in Sitges, Ibiza, and Marbella. Its offer ranges from wine tasting to shopping in Barcelona, including yacht charters, business events, weddings, and more. The company turned to Jungle Communications in search of a strong digital brand to give the project visibility. The objective of Singular Events was to establish itself as a benchmark within the event organisation sector in the places where it carries out its activity. To do this, Jungle Communications carried out exhaustive market research and developed a brand that quickly achieved a good position within its market.
PLAN OF ACTION
The first thing we did when we took on the Singular Events project was to study in depth the behaviours of regular clients of event organisation companies. Through an analysis of international purchase patterns and the most common searches for this type of service, we were able to define a line of action to follow so that the Singular Events project would be among the best. From this study, Jungle Communications created a logo and brand that best conveyed the essence of the company. Later, the positioning and notoriety of the project were improved through very important SEO work since we verified that many of the clients of this type of service make their reservations from other countries through the Internet.
EVERLASTING RESULTS
The work of creating and developing a strong digital brand with a presence for Singular Events led to a significant increase in its notoriety, which translated into very good results almost immediately. In just a few months, Singular Events significantly improved its search engine positioning and established itself as a prestigious brand in the event organisation sector. This caused an increase in reserves of no less than 100%.
