Vallnord – Pal Arinsal
Yolanda Caral
Vallnord – Pal Arinsal is one of the most important ski resorts in Andorra and throughout the Pyrenees. It is located in the parish of La Massana and, besides being one of the resorts with the most visitors each year, it has hosted numerous high-prestige sports competitions such as World Cups in skiing or mountain biking.
The role of Jungle Communications in this project was to act as an external marketing department, coordinating work with the resort’s own marketing team. However, our work goes further: we provide full communication management from social media to campaigns, event organisation, press, etc.
PLAN OF ACTION
The communication management of Vallnord – Pal Arinsal by Jungle Communications is global and covers many aspects. In coordination with the company’s marketing department, we developed a communication strategy and translated it into social networks through full management. We also collaborated in the development of the website and carried out various optimisation actions through SEO.
One of the most important tasks for Jungle Communications with Vallnord – Pal Arinsal is the design and development of acquisition strategies both for the winter and summer campaigns, since although it is a ski resort it offers activities all year round.
Jungle Communications
On the other hand—and this is a very important part of Jungle Communications—we manage the brand’s relationship with the press. This work is highly relevant as the brand is in constant contact with the media, being a very important company in the country and appearing regularly in the press.
Vallnord – Pal Arinsal hosts several of the most important ski and mountain bike competitions. Jungle Communications has participated in organising various World Cups, with our main tasks being communication management, writing press releases, live coverage through social networks and attending all kinds of events and competitions.
EVERLASTING RESULTS
In recent years, Vallnord – Pal Arinsal has experienced enormous growth and each season achieves large visitor numbers. The brand’s social media community has grown markedly and it has established itself as one of the references in the country’s sports and leisure sector.
In addition, the different competitions that have been organised have been a success and have propelled the brand onto the international scene.
SERVICES
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Communication
* Strategy & Social Media Management* Communication & Press