Volta Motorbikes
Volta Motorbikes is a leading innovation company that applies smart mobility to electric motorcycles and bicycles. The brand came to us to give a boost to its digital communication through improvements to its website and the creation and execution of campaigns on social networks.
PLAN OF ACTION
Volta Motorbikes offered us an interesting scenario since, for this project, we had a brand with a certain history and a product with a lot of potential. Our task was to optimize some aspects of their digital communication, starting with the website and moving the work to social networks.
The first step was to carry out an exhaustive study of the operation of its website, since it was very important to have good landing pages with forms for the campaigns that we were going to activate on social networks. In this sense, once the analysis was done, we made a series of improvement suggestions for web acquisition and drafted landing page proposals.
For campaigns, we start with keyword analysis in Google Ads and instal pixels and integrations. Following that, we develop a strategy, establish a timeline, and identify some interesting audiences as the brand’s target. Subsequently, we prepare a design and copy for the campaigns and activate them on social networks and Google Ads.
To keep track of the management results, we set up conversions in Google Analytics and Google Ads and created a lead control document.
EVERLASTING RESULTS
In a short time, we got Volta Motorbikes to have good capture landing pages and the modifications on the web, based on improving the user experience through visual keys, optimized the achievement of leads.
Thanks to this and the copy, design, and structure of the ads, the acquisition campaigns were successful and reaped great traffic and lead results on the web.
SERVICES
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Digital communication
Bebsite modificationsWeb content writing
Brand concept development
digital marketing strategy
Creation and management of social media and Google Ads campaigns
Brand blog management
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