Barlon Business School was a very interesting project. It was a new business school concept in which training would take place within companies. In other words, the client was looking for this new project to integrate theoretical training with practise within a “whole” that would allow students to put their knowledge into practise in real time, thus optimising the learning process. For such an innovative idea, a web page was required that would convey the concept to potential clients and arouse their interest, so Barlon Business School had to be made to not look like another business school.
As in many other projects, the first step was to study trends and the market, but in this case with a small difference. Our objective was not only to find out which were the most successful trends in the sector and outline some lines of action, but our intention was also to observe how we could differentiate Barlon Business School communicatively. After all, the concept of business school that he presented was different from the others. Once we had analysed how we could differentiate the project, we designed and developed a web page whose contents focused on highlighting the client’s innovative proposal. This helped to develop a very interesting brand concept for the public.
The work of Jungle Communications allowed us to obtain a usable, aesthetic web page with optimized content to efficiently present the value of the project.