fbpx
Back to top

Calçats Galy

INSIGHT

Calçats Galy is an Anodrran brand with more than 40 years of experience in the footwear sector. The company, which has five stores in Andorra, works with prestigious brands such as Mephisto, Clarks, and Lottusse.

After three generations of operation, the owners of one of Andorra’s oldest footwear businesses decided to improve its digital brand through Jungle Communications, which manages its social networks and corporate website, where a buy Click & Collect system helps increase sales.

PLAN OF ACTION

The basis for the new digital communication of Calçats Galy was to design a corporate website that would improve the positioning of the brand, increase its notoriety, and allow for increased billing through online sales. To do this, we carried out a study of trends and an audit of websites in the sector that helped us mark the lines to follow in the development of the Calçats Galy website. Once the most important aspects were analyzed, a functional web page was designed and developed that met all the main characteristics that we had previously established, and we improved its positioning through content marketing. All content was also translated, and significant SEO work was done.

Calçats Galy is a prestigious brand in Andorra due to its extensive experience, and that is something that we had to take advantage of when developing its brand concept. In this sense, for the management of social networks, we not only influenced the content that could have a greater impact but also the tone of the publications, which had to maintain the essence and identity of the brand. Through its profiles on Facebook and Instagram, Jungle Communications developed a new communication strategy with quality content to add value to a global audience and a close communication tone to connect with the local audience.

EVERLASTING RESULTS

The new page design and content optimization allowed Calçats Galy to constantly and progressively increase traffic to the website. This, together with the management of social networks, which also largely sought to generate a good flow of traffic, led to an increase in visits in the first few months.

On social networks, Calçats Galy has increased its community, and the contents are managing to reach an audience that is becoming more and more participatory with the brand, one of the main objectives of the new Jungle Communications strategy.