Comapedrosa Andorra
Comapedrosa Andorra is the second phase of the World Mountain Ski Cup, which also takes place in France, Germany, Italy and China.
After many years of hosting World Cup competitions under the name Font Blanca, the competition changed its name for the 2020 edition, becoming Comapedrosa Andorra.
The change of name corresponds to a change of location where the World Cup is held. Whereas traditionally the two competitions organised by Andorra were held in different sites, Arinsal and Arcalís, this time both were to be held in Arinsal — where Comapedrosa, the highest point in the country and centre of one of the most important natural areas of the Principality (Parc Natural Comunal de les Valls del Comapedrosa) is located.
The role of Jungle Communications in this project was to create a powerful communication plan to make Comapedrosa Andorra known as the new brand, while respecting and enhancing everything that had given prestige to Arcalís for many years.
PLAN OF ACTION
The first step was to redirect the website to a new domain (www.comapedrosaandorra.com) and change the name and images of the social media profiles (Facebook & Instagram).
Once the website domain had been changed, a major SEO optimisation job was carried out to improve the brand’s positioning in search engines.
Regarding social media, the strategy began by focusing on strong branding content to convey to the public the identity and values of the World Cup in Andorra through its new name. Later on, content became more centred on the competition itself, culminating with posts purely about the event — live coverage of the races and all the related events.
In addition to digital channels, Jungle Communications managed the press department — liaising with media, attending press conferences and writing releases — thereby fulfilling the agency’s full communication service for this project.
EVERLASTING RESULTS
Thanks to the agency’s work, the digital results for Comapedrosa Andorra were outstanding. In just four months of management, the number of followers increased on each social network: Facebook (+130), Instagram (+313) and Twitter (+61).
The brand’s communication was excellent: the new trade name was effectively conveyed to the public and the event coverage was comprehensive. On the SEO side, the website achieved first-place ranking in Google.
In short, Comapedrosa Andorra was a success and the agency achieved all the digital objectives set at the start of the project.
SERVICES
01
Digital communication
* Rebranding Management* SEO for Website Content
* Social Media and Website Redesign
* Event Coverage
* Newsletter
* Social Media Engagement
* Website Development Adapted to the New Brand Image
Photographs of Vallnord – Pal Arinsal