Estatic Store
Fundació Crèdit Andorrà
Estatic Store is a furniture store in Andorra. Specifically, this business has its showroom in the capital, Andorra la Vella, from where it shows its pieces to clients and makes deliveries. Its product line consists of Nordic-style chairs, tables, sofas, armchairs, and lamps with innovative and current designs. The brand turned to Jungle Communications because it needed to increase its sales, especially online. To do this, it was essential to improve the awareness and perception of the brand at a digital level so that this translated into sales growth, which was achieved through a positioning strategy, significant optimization of social networks, and, in short, an improvement in the digital communication of the brand.
PLAN OF ACTION
The most important thing when creating and implementing a digital communication strategy for Estatic Store was to give the brand more presence to reach a large number of people and, in turn, give it a greater dimension. To achieve this, social networks are an indispensable tool since they allow a constant flow of messages to build a strong identity. In addition, they allow not only interaction with the public but also the sale of products through Facebook. To improve the positioning of the brand, a content marketing strategy based on acquisition was developed, and several campaigns were launched in search engines and on social networks to increase the brand’s presence. It also implemented an email marketing strategy to increase conversions through newsletters, and the content of the website was energised with a blog on decoration, furniture, and interior design.
EVERLASTING RESULTS
Today, Estatic Store has a consolidated brand in Andorra and a good community of followers on social networks. Sales increased significantly as a result of the changes in digital communication, and it has managed to position itself as one of the highest benchmarks in its sector within the Andorran market.
