Flaherty’s Irish Pubs Spain
Flaherty's Spain
We have managed digital marketing for Flaherty’s since they began their digital efforts in 2010. The client is a group of Irish-style pubs across Spain, combining the traditional pub elements, like beer and sports, with more innovative touches aiming to reinvent the “Irish pub” concept.
PLAN OF ACTION
Our work with Flaherty’s followed a 360º approach, covering all digital and offline marketing areas. Priority was given to building tailored marketing strategies with different approaches depending on the brand’s target segments, since communication methods differ across audiences. We developed strategies focused on acquiring new customers and bookings via SEM and Social Ads, targeting both foreign markets and local areas suitable for local marketing. Social media was used as the vehicle for branding and building brand awareness: we managed to grow the audience to over 50,000 followers across the individual profiles. Finally, we implemented a retention strategy, with finely tuned remarketing campaigns to increase repeat visits and loyalty-program initiatives.
EVERLASTING RESULTS
Over the years, the design and development of several websites (combined with the target-oriented marketing strategies) succeeded in positioning Flaherty’s pubs as leaders in their respective regions. This translated into hundreds of bookings per month and a substantial increase in revenue.
SERVICES
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Comunicación digital
* Corporate websites* Web design and development
* Content marketing for web positioning
* Content translation
* Brand-concept development
* Trend studies and sector web audits
* Creation of usable, responsive web pages (desktop + mobile)
* Layout strategy to maximize conversions
* Digital marketing strategy and execution