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Flaherty’s Irish Pubs Spain

Flaherty's Spain


We managed digital marketing for Flaherty’s from its big digital marketing launch in 2010. Flaherty’s Spain is composed of several Irish premises in Spain, where the typical pub elements, such as beer and sports, are mixed, with more innovative ones seeking to re-invent the concept of ‘Irish pub’.


Our work with Flaherty’s focused on a 360º approach, operating all its areas of digital marketing and offline marketing. The priority was to create marketing strategies adapted with an approach to each brand target, as the method of communication with each of them was very different. We created a strategy focusing on the acquisition of new customers and bookings through campaigns in SEM and Social Ads in the foreign market and in areas classified as eligible for local marketing. Social networking served as a vehicle for branding strategy and brand notoriety, gaining an audience of +50,000 followers in individual profiles. And finally, we are worked on a retention strategy with very defined loyalty campaigns to increase the repetition of visiting the pub and purchase spend.


The design and development of several websites over the years and tailored marketing strategies for each target, positioned the brand at top of search engine rankings and generated exponential revenue gains in several locations.