Fried Paris Bijoux
Fundació Crèdit Andorrà
Fried Paris Bijoux is a jewellery store in Paris that began its activity in 1886, making it one of the pioneer establishments in this sector. After more than 100 years of existence, the company decided that it was time to go a step further and make the leap to digital sales. Thus, Fried Paris Bijoux contacted Jungle Communications to design and develop a web page that would allow him to get started in electronic commerce.
PLAN OF ACTION
The role of Jungle Communications in this project was to open a new business path for a company that had been selling its physical products for more than 120 years in the same store they opened in 1886. In this way, we designed a web page that transmitted the brand values and identity, developed an online sales system by way of a quote list, and implemented a content marketing strategy. The contents of the website, in addition to showing the nature of the brand, were designed to acquire traffic since, in this project, we had a prestigious brand and the leap to the Internet had to be firm and backed by good customer numbers, visits, and sales.
EVERLASTING RESULTS
The Fried Paris Bijoux website was a complete success. Thanks to its design and functionality, it was possible to consolidate an international clientele that left significant sales figures from its inception.
